Award-winning Creative Group Head, Louise has enjoyed over 15 years in the advertising industry as an Art Director/Creative Director. She has had the advantage of working on a wide range of creative communications, spanning across ATL, BTL and TTL. Her specialty lies within the digital and retail industry, reflecting the motto of David Ogilvy, “If it doesn’t sell, it isn’t creative.” Working with some of the top agencies in the creative industry, like Ogilvy, TBWA, Mullen Lowe and Geometry, she has affirmed herself as an all-rounder, excelling in fields like banking, cellular, and shopper marketing, FMCG, automotive, and beauty.

Louise is always open to a challenge, trying to get under the skin of her clients. She sees social content at the heart of everything. Also while working dynamically and in an interesting way to find creative solutions, big or small. She believes in mixing and matching, bringing strategy to creative, talking TV and in-store, combining digital with print, and adding a dash of social media in the mix. 360 thinking is first on her list and this reflects in the numerous international brands, including Revlon, Pearson, Vodacom, SPAR, Purina, Milka, Audi, Volkswagen, Starbucks, Ikea, Etihad Airways and Nokia, that she has worked on. As a passionate advocate for creativity, she has built a strong repertoire of presentation skills and an understanding of creative content. Louise is keen to pursue her career and expand her skills even further.