City Savoy
Client
City savoy
Year
Location
South Africa
Social Media
2014
Logo and guidelines
Classic and opulent, the City Savoy Johannesburg represents a bygone era, encompassing an eclectic blend of vintage architecture and refined finishes. Inspired by the building’s heritage, style and personality,
the visual language captures the essence of time and space in a spirit of nostalgia and an air of discernment. Black and white create a neutral canvas, overlaid with colours inspired by South Africa’s rich minerals. Hints of gold, bronze, silver, platinum, nickel and brass embellish the design and add a refined finish that alludes to the country’s mining heritage. Keeping in mind that the building used to be a place where tradesmen once exchanged gold bullion and minerals,
the visual language brings this history and stories to life. Lines and shapes stay true to the design and style of the building, creating a diversity of patterns that form an intricate framework −
a distillation of an era to its finest essence.